What IBR Does

IBR undertake a wide range of market and marketing research assignments, both in the United Kingdom and internationally. Our clients are mainly large international companies in a wide variety of business and industry sectors.

Assignments for clients can involve research to help them with new product or service development, or assessing potential new markets they are keen to exploit. Where the business is more developed, we can conduct research to measure levels of satisfaction among clients’ customers, or to benchmark their customers’ attitudes and expectations. Our work can also involve investigating the effectiveness of clients' marketing communications, whether for example, through their sales literature, or through advertising in the trade press.

In view of our experience, we are happy to undertake research assignments where perhaps others may hesitate. We know of, and appreciate the problems of, undertaking research in business and industry, but embrace it with open arms, because this is the core focus of our business. Tell us what the issues are and we will research them!