Sector Examples: Electrical and Electronic

Project aim: To explore business opportunities in the electronic PCB industry in the UK and Ireland.

Methodology: An investigation was undertaken to establish the potential opportunities for a major supplier of industrial gases in the provision of products aimed to improve the productivity and quality of the PCBs being manufactured. Research was undertaken among a sample of key decision-makers to evaluate their opinions of the services being offered by our client.

Results: The research findings enabled the client to target customers with a more carefully refined offer, which resulted in a greater uptake of business

Project aim: To explore the service requirements of electrical component wholesalers.

Methodology: A programme of face-to-face interviews was undertaken among electrical wholesalers and contractors to determine the service levels they need from their suppliers. The aim of the research was to identify new service opportunities for the components manufacturer.

Results: The outcome of the research provided the client with a valuable insight into the service requirements of both types of companies. This information has helped them to re-align their service offering to wholesalers.