 |
|
|
|
|
|
|
|
|
 |
||||||||
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
|||||
Research Examples: Market Opportunities Project aim: To research the size and structure of the UK popcorn industry. Methodology: Our client commissioned IBR to undertake a detailed study of the UK popcorn industry with the aim of publishing the results, which would be circulated around the trade. The research results provided the trade with a thorough understanding of the ways in which the popcorn market operated in the UK. Profiles of the main end-use market outlets, such as the cinema industry, were given. Results: The report was distributed to all key players in the UK with plans to publish a series of reports on an occasional basis, to keep the industry informed of key issues.
Project aim: To explore opportunities in the food and drink market for water treatment systems. Methodology: We undertook an investigation among the larger food and drink producing establishments in the UK, to help our client gain a more comprehensive understanding of these companies’ waste treatment practices. Interviews were conducted among 250 establishments and a detailed report of the key findings was prepared. Results: The outcome of the research enabled our client to refine their offering and to prepare a more thorough strategy to develop business among these establishments.
Project aim: To investigate opportunities to develop the specialist coatings market in the UK. Methodology: We conducted research among specialist painting contractors to identify ways of increasing their use of specialist paints and high-performance coatings. Information was collected by undertaking a programme of 140 telephone interviews. These were used to investigate the sectors in which these contractors work and their current and future potential use for specialist products. Using this information, we were then able to identify the most likely sector opportunities and devise suitable product-based approaches. Results: The client was able to determine which specific sectors to develop and how to refine its product range to meet customers’ specific needs.
|
|
|||||
