Client Example: Wood Finishing Equipment

Project Type: Customer Attitudes and Needs

Project aim: To investigate the performance of distributors of wide belt wood sanders in matching customers’ expectations.

Methodology: This study was conducted among companies in Germany, following our client taking over one of Europe’s leading producers of wood sanding machines. The investigation covered distributors and their customers. We interviewed distributors in person and customers over the telephone.

Results: The research findings provided our client with a number of action points to help return the newly acquired company to a more profitable position.