Client Example: Industrial Gases

Project Type: Market Opportunities

Project aim: To explore opportunities in the food and drink market for water treatment systems.

Methodology: We undertook an investigation among the larger food and drink producing establishments in the UK, to help our client gain a more comprehensive understanding of these companies’ waste treatment practices. Interviews were conducted among 250 establishments and a detailed report of the key findings was prepared.

Results: The outcome of the research enabled our client to refine their offering and to prepare a more thorough strategy to develop business among these establishments.

Project Type: Customer Needs and Attitudes

Project aim: To explore business opportunities in the electronic PCB industry in the UK and Ireland.

Methodology: An investigation was undertaken to establish the potential opportunities for a major supplier of industrial gases in the provision of products aimed to improve the productivity and quality of the PCBs being manufactured. Research was undertaken among a sample of key decision-makers to evaluate their opinions of the services being offered by our client.

Results: The research findings enabled the client to target customers with a more carefully refined offer, which resulted in a greater uptake of business