Client Example: Contract Floor Coverings

Project Type: Marketing Communications

Project aim: To determine customers’ attitudes to a new series of product brochures.

Methodology: We undertook a series of face-to-face interviews among architects and designers to ask their opinions about the design of the new range of brochures being proposed by a contract flooring company.

Results: The outcome of the research enabled the client to take very clear decisions about the designs that should be used on its new brochures.