Client Example: Glass Manufacturer

Project Type: New Product Development

Project aim: To determine the potential market for energy efficient glass in the EU.

Methodology: We undertook a comprehensive investigation in France, Germany, Italy and the UK into the market for a special type of architectural glass. The flat glass product offered the benefits of solar protection and thermal efficiency, but with excellent light transmission and low reflectivity properties. We undertook a comprehensive programme of research in all countries among decision-makers at all stages in the purchasing chain.

Results: The outcome of the research helped the client to refine the product range offered to the market and a successful launch took place.