Client Example: Speciality Steels

Project Type: New Product Development

Project aim: To determine opportunities for a new type of steel street lighting column.

Methodology: We undertook an investigation into key decision-makers’ reactions to the use of a new type of steel as a street lighting column material. A programme of 35 face-to-face interviews was undertaken among regional and local government bodies to assess reactions to the concept.

Results: The research findings provided the client with a detailed insight into the ways in which it could successfully market and sell its product.