Client Example: Construction Equipment

Project Type: Customer Satisfaction

Project aim: To investigate building and construction companies’ attitudes to the level of service provided by a major hire and sale company.

Methodology: The study was conducted on behalf of the client’s seven individual business groups, all of whom were involved in hiring and/or selling products to the building industry. We interviewed 630 key decision-makers among customer companies in person and over the telephone.

Results: The final analysis pinpointed a number of areas where management was able to initiate changes to improve each business unit’s performance.